Why Target Failed in Canada
Brands from the United States are usually global bestsellers as well. But there’s one thing the country keeps stumbling over: its supermarket chains. Walmart already failed spectacularly in Germany in the mid-2000s — and competitor Target didn’t fare any better. Its expansion into Canada in 2013 failed after just two years. How could that happen? Let’s take a look at it.
A film by Matthias Schwarzer.
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Sources for the video:
The Last Days of Target (Canadian Business):
https://canadianbusiness.com/ideas/the-last-days-of-target-canada/?utm_source=chatgpt.com
Case Study 7: The $2.5 Billion Cross-Border Expansion Mistake by Target (Henrico Dolfing):
https://www.henricodolfing.ch/case-study-7-the-2-5-billion-cross-border-expansion-mistake-by-target/
10 Years Since Target’s Exit from Canada: Lessons Learned (Retail Insider):
https://retail-insider.com/retail-insider/2025/01/10-years-since-targets-exit-from-canada-lessons-learned/
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Intro song:
MÆT - Start Again
Music:
Epidemic Sound
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