Why Aldi Failed in Denmark

The discount supermarket chain Aldi is a true German export success. The companies Aldi Nord and Aldi Süd operate in dozens of countries, with stores even in the United States, Australia, and China. Yet the success story came to an end in a neighboring country of all places: after 45 lackluster years, Aldi finally withdrew from the Danish market in 2022. What happened? And why did the Danes never warm to the German discount retailer? A film by Matthias Schwarzer. ------------------------------ Here you can find my video about Aldi in the United States: https://youtu.be/Avg9U2V6jBc?si=WNtXu6GqmJTCxuHP ------------------------------ Sources for the video: Hans Christiansen's doctoral thesis: https://dspace.stir.ac.uk/bitstream/1893/27347/3/DBA%20THESIS%20Hans%20Christiansen%20Uni%20Stir%202030700.pdf Why Aldi had to leave Greece (Just Food): https://www.just-food.com/news/greece-discount-giant-aldi-to-exit-market/ The "honesty tests" in Germany (Westfalenpost): https://www.wp.de/staedte/ennepetal-gevelsberg-schwelm/article1727038/ehrlichkeitstest-fuer-mitarbeiter-von-aldi.html "Honesty tests" spark debate (DR): https://www.dr.dk/nyheder/penge/aldis-test-af-ansatte-splitter-parter Protest against "honesty tests" in Denmark (Avisen): https://www.avisen.dk/aldi-smider-penge-paa-gulvet-som-lokkemad_156231.aspx What's in the Aldi contracts (Avisen): https://www.avisen.dk/det-kraever-aldi-i-kontrakten_164466.aspx Overtime Issues (HK): https://www.hk.dk/aktuelt/nyheder/2022/04/27/massivt-overarbejde-slog-mia-omkuld Occupational Safety Issues (Avisen): https://www.avisen.dk/Pages/Guests/Articles/2020/ShowTemplatedArticle.aspx?ArticleID=173277 Survey: One in Seven Danes Avoids Aldi (Avisen): https://www.avisen.dk/kunder-straffer-aldi-for-ringe-arbejdsforhold_178564.aspx ------------------------------ Did you like this video? Support my work on Patreon: http://patreon.com/MatthiasSchwarzerEnglish Or become a channel member on YouTube! ------------------------------ ▪️ WEBSITE https://matthias-schwarzer.com/ ▪️ SPOTIFY https://open.spotify.com/show/0QqRLRYel3FE6n14LpXdLF ▪️ INSTAGRAM https://www.instagram.com/matthiasschwarzer ▪️ TIKTOK https://www.tiktok.com/@matthiasschwarzerenglish ▪️ CONTACT [email protected] ------------------------------ Intro Song: MÆT – Start Again Music: Epidemic Sound #aldi #denmark #economy #retail