Why McDonald’s Is Green in Europe but Red in the US
Matthias Schwarzer
Feb 2, 2024 18:00
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There was a time when McDonald's restaurants all over the globe basically looked the same. And when you saw the huge red and yellow M logo you always knew what to expect. Today the situation is different: In Europe McDonald's buildings look like cafes today - no longer like fast food restaurants. And the company also changed its brand design in many countries: Instead of red and yellow McDonald's today is brown and green. But why? And why is it still red in the USA?
A film by Matthias Schwarzer.
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Sources for the video:
Here is proof that McDonald's in Europe is actually green:
https://www.patreon.com/posts/mcdonalds-really-110395670
Study about the colour red:
https://www.sciencedaily.com/releases/2011/06/110602122349.htm
Study about how the brain processes shape and colour:
https://www.sciencedaily.com/releases/2013/12/131219102759.htm
How the colour red influences our behaviour (Scientific American):
https://www.scientificamerican.com/article/how-the-color-red-influences-our-behavior/
How the colour red warps the mind (BBC):
https://www.bbc.com/future/article/20140827-how-the-colour-red-warps-the-mind
Why all the food signs are red (Business Insider):
https://www.businessinsider.com/why-are-fast-food-signs-red-2015-9?amp
U.S. is top contributor to plastic waste, report shows (Washington Post):
https://www.washingtonpost.com/climate-environment/2021/12/01/plastic-waste-ocean-us/
More Europeans are taking climate change seriously. In the U.S., not so much. (NBC News):
https://www.nbcnews.com/science/environment/europeans-are-taking-climate-change-seriously-us-not-much-rcna1990
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Intro song:
MÆT - Start Again
Music:
Epidemic sound
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