How to Know What Kind of Game Trailer to Make | Video Game Trailer Academy

Here's how you decide what style of trailer to make for your game, using a little bit of marketing 101 The tl;dr: When you consider how much the people you're targeting know about your game, it makes it easier to know what they need to see in the next trailer. Blog post version: https://www.derek-lieu.com/blog/2020/6/10/using-the-marketing-funnel-to-design-a-trailer-campaign Video Chapters — Links Malcolm Gladwell on Spaghetti Sauce - https://www.youtube.com/watch?v=VkhFh5Ms1vc&ab_channel=TED-Ed Why People Aren't Buying Your Game - https://www.gamedeveloper.com/business/why-people-aren-t-buying-your-game Snow Runner's Masterful Trailer Campaign - https://www.derek-lieu.com/blog/2020/5/24/snow-runners-masterful-trailer-campaign Music from BattleBlock Theater OST Trailers BattleBlock Theater - 2010 Trailer - https://www.youtube.com/watch?v=dxHV5n6AkSI Lab Rat - Official Reveal Trailer - https://www.youtube.com/watch?v=jXkGaGF6Seg Firewatch - Reveal Trailer - https://www.youtube.com/watch?v=d02lhvvVSy8 Untitled Goose Game - Pre-Alpha Gameplay Trailer - https://www.youtube.com/watch?v=wQknBJo4aBQ Assassin’s Creed Revelations - E3 Trailer - https://www.youtube.com/watch?v=HMsbMK9Odoc DEATHLOOP - E3 World Premiere Trailer - https://www.youtube.com/watch?v=MXv5IDp8y74 Drake Hollow - Announce Trailer - https://www.youtube.com/watch?v=mqt-9fHgIzY&t=12s SnowRunner - Reveal Trailer - https://www.youtube.com/watch?v=t05KnHZ0acs Spelunky 2 - Gameplay Trailer - https://www.youtube.com/watch?v=ZuBDPkOpiaY Neo Cab - Story Trailer - https://www.youtube.com/watch?v=jzFKrqffkQg SnowRunner - Overview Trailer - https://www.youtube.com/watch?v=P1_ty7esAnI Pyre - Reveal Trailer - https://www.youtube.com/watch?v=FvxfmnrNj2U Mosaic - E3 2019 Trailer - https://www.youtube.com/watch?v=aw0b2QBEz0c Opus Magnum - https://www.youtube.com/watch?v=Uj689znjxpg Creature in the Well - Gameplay Trailer - https://www.youtube.com/watch?v=7frppvEWcQw Tactical Breach Wizards - Act One beta trailer - https://www.youtube.com/watch?v=L3DbP04LFPU Metro Exodus - Story Trailer - https://www.youtube.com/watch?v=LlaSxWvefrg Firewatch - E3 Trailer - https://www.youtube.com/watch?v=cXWlgP5hZzc Everybody’s Gone to the Rapture - Launch Trailer SnowRunner - United We Drive Trailer - https://www.youtube.com/watch?v=wo2-fbBPWsc Deus Ex Human Revolution - 101 Trailer - https://www.youtube.com/watch?v=3i7dKF6-Ctc The Long Dark - The Vision - Part 1 (Developer Diary) - https://www.youtube.com/watch?v=ty3gORDjTHw Hades - v1.0 Launch Trailer - https://www.youtube.com/watch?v=Bz8l935Bv0Y Broforce - Alien Infestation Update Trailer - https://www.youtube.com/watch?v=lMeXhJa4x1Y Broforce - Tactical Update - Steam Workshop - https://www.youtube.com/watch?v=FuHFTNF1z34 Noita - Snowy Update Trailer - https://www.youtube.com/watch?v=AbOwlheDVh8 Inscryption - Accolades Trailer - https://www.youtube.com/watch?v=aneRbQGRIMc Ori and the Will of the Wisps - Accolades Trailer - https://www.youtube.com/watch?v=NJoWjtp-EIc Stellaris - 4th Anniversary Trailer - https://www.youtube.com/watch?v=Zh9yZNrb62U Assassin’s Creed Revelations - Gameplay Trailer - https://www.youtube.com/watch?v=6kmulGwfHrc Transistor - Reveal Trailer - https://www.youtube.com/watch?v=GTik6sYT_BE The Last of Us Part II - Reveal Trailer - https://www.youtube.com/watch?v=W2Wnvvj33Wo Subnautica Gameplay Trailer - https://www.youtube.com/watch?v=BtP8r8nRfko — — FOLLOW ME! Weekly trailer making tips - http://www.GameTrailerTips.com Instagram Trailer Tips: http://www.instagram.com/derek_lieu Patreon: http://www.patreon.com/dereklieu Website: http://www.derek-lieu.com Twitter: http://www.twitter.com/derek_lieu Podcast: http://www.cutdowncast.com Cats' Instagram: http://www.instagram.com/uniandebi — ABOUT ME Hi, I'm Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more. Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Half-Life: Alyx, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more. I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.