Why it's a Good Deal to pay $550k to Get a Trailer Into Summer Game Fest/The Game Awards

$250k-550k for a 1-2.5 minute trailer is obscene for indie games, but for AAA and big companies, that's a good deal considering how many people watch Summer Game Fest and the Game Awards! Links: Peak views for gaming shows in 2023 - https://www.statista.com/statistics/1393589/top-gaming-conferences-peak-viewers/ What TV commercials cost in 2021-2022 - https://adage.com/article/media/tv-commercial-prices-advertising-costs-2021-22-season/2371811 What TV commercials cost in Fall 2023 - https://adage.com/article/media/tv-commercial-prices-advertising-costs-fall-2023/2520931 https://x.com/TheHashtag0nist/status/1798756772175622525 https://x.com/AgentTinsley/status/1798861605582917949 — FOLLOW ME! Weekly trailer making tips - http://www.GameTrailerTips.com Portfolio: http://www.derek-lieu.com TikTok Tips: https://www.tiktok.com/@derek_lieu Instagram Trailer Tips: http://www.instagram.com/derek_lieu X: http://www.x.com/derek_lieu Podcast: http://www.cutdowncast.com — ABOUT ME Hi, I'm Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more. Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Among Us, Half-Life: Alyx, Psychonauts 2, The Long Dark, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more. I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.