Marketing Your Game in 2026 - Trailers or TikTok?
Derek Lieu
Sep 15, 2026 12:27
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Chapters
Are game trailers still relevant when TikTok videos and shorts going viral are what make wishlists blow up? I'll explain why trailers ARE still needed and how to think of them in relation to marketing your game and how they work with shorts.
Hire me as a consultant for your trailer! https://www.derek-lieu.com/consultation
Chapters:
Links:
https://www.youtube.com/live/au2o38wkQu8?si=5bKGvd5ykYmbVoZD
http://tiktok.com/@aggrocrabgames
http://tiktok.com/@landfallgames
https://www.tiktok.com/@writnelson
https://indiegamejoe.com/
Special Thanks
Claire Sharkey - https://www.clairesharkbit.com/
Clara Sia - https://clarasia.com/
Dana Trebella - https://www.spokeandwheelstrategy.com/
Evan Lahti - https://linktr.ee/evanlahti
Jarvs Tasker - https://www.jarvsindieinsights.com/
Jenny Windom - https://jennywindom.com/
Jill Sciulli - https://www.linkedin.com/in/jill-sciulli/
Madmorph - https://beacons.ai/MadMorph
Nathan Grayson - https://bsky.app/profile/nathangrayson.bsky.social
Victoria Tran - https://victoriatran.com
(Playstack) Wout van Halderen, Charlotte Maxwell, Naman Budhwar, Britt Francis, Stephanie Marti
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FOLLOW ME!
Portfolio: http://www.derek-lieu.com
Online Course: http://www.howtomakeagametrailer.com/
Trailer making tips - http://www.GameTrailerTips.com
TikTok Tips: / derek_lieu
Instagram Trailer Tips: / derek_lieu
Bluesky: https://bsky.app/profile/derek-lieu.com
Podcast: http://www.cutdowncast.com
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ABOUT ME
Hi, I'm Derek Lieu and I make indie game trailers! I got my start in the movie trailer industry as an assistant editor at a house which produced trailers for: The Matrix Trilogy, Spider-Man, Pirates of the Caribbean and many more.
Over many years I worked as an editor and started making fan trailers for games, until eventually I got jobs at game trailer houses in Los Angeles where I worked on games like Mortal Kombat X, Shadow of Mordor and lots of LEGO games. Independently I've helped make trailers for games like: Among Us, Half-Life: Alyx, Psychonauts 2, The Long Dark, Firewatch, Dead Cells, Subnautica, Spelunky 2, Ooblets, BattleBlock Theater and a lot more.
I'm using this channel to teach people about the art of making trailers via video essays, tutorials, reviews, and behind-the-scenes looks at my own work. I think about trailers a lot both for work and fun, so I have A LOT to say about them.
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