Why Some Books Go Viral (And Most Don’t) - Does YOUR book have what it takes to go VIRAL?

I began promoting my book on social media this year, and had 500 people interested in beta reading and have a still growing ARC list of 300 people—and I found almost all of them on TikTok. I'd tried to market my series THEY STAY on social media for YEARS, and had so much trouble finding traction. In this video, I compare what I did when marketing THEY STAY to what I've done this year to market THE LOVE TRIALS, and share exactly what is making this new book work so much better. I analyze the actual videos I have made, what works well, what works poorly, and give you the hard truth of what separates the books that do well on TikTok to the ones that don't. Obviously, this is just my experience, and there are exceptions to every rule, but this is what I have found to be true after a year of experimenting. -- Subscribe to my channel for weekly videos sharing actionable writing tips that helped me improve as a writer. 🎬 VIDEOS YOU WILL LIKE: Why all popular books feel the same nowadays: https://www.youtube.com/watch?v=UwcQ_jIpN04 How to Outline a Book Using a PLOT GRID: https://www.youtube.com/watch?v=Fd9_4efYEYQ SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/c/WritewithClaireFraise 👻 READ THEY STAY (book 1 in my paranormal thriller series and won the Grand Prize at the 2023 Writer’s Digest Self Published Book Awards): Amazon: https://www.amazon.com/They-Stay-Suspenseful-Young-Mystery/dp/1737225301/ref=sr_1_1?dchild=1&keywords=claire+fraise%27&qid=1628649544&sr=8-1 Barnes & Noble: https://www.barnesandnoble.com/w/they-stay-claire-fraise/1139953490?ean=9781737225300 Add on GOODREADS: https://www.goodreads.com/book/show/57821402-they-stay JOIN MY MAILING LIST: https://bit.ly/3zFpz0l 😀 CONNECT WITH ME: MAILING LIST: https://bit.ly/3zFpz0l EMAIL ME: [email protected] WEBSITE: https://www.clairefraise.com/​​​​​​ TIKTOK (where I’m most active other than YouTube): https://www.tiktok.com/@clairefraiseauthor?_t=ZP-90cwafzkR5z&_r=1 INSTAGRAM: https://www.instagram.com/clairefraiseauthor/ FACEBOOK: https://www.facebook.com/clairefraiseauthor PINTEREST: https://www.pinterest.com/clairefraisebooks/ GOODREADS: https://www.goodreads.com/author/show/14193771.Claire_Fraise ABOUT: Hi, I'm Claire! I’m an award-winning self-published author of paranormal thriller books (my book "They Stay" won the Grand Prize at the 2023 Writer's Digest Self-Published Book Awards and is the first in a five-book series). There is no one way to write a book. I’m a strong believer that the only way to develop your own writing process is by trying a bunch of different methods to find out what is the most helpful to you. In my videos, I share how I approach every stage in my writing process, from brainstorming to editing, in the hope that it could give you something to try that could help you level up as a writer. I share techniques that have improved my own writing so you can see if the same strategies help you. -- CHAPTERS: