The Downfall of Nike EXPLAINED
WatchMojo.com
Oct 21, 2026 15:00
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The Swoosh once seemed untouchable — so what went wrong? Join us as we break down how Nike lost its footing, from its bold but costly shift away from wholesale retail, to overexposed classics, rising rivals like Hoka and On, struggles in China, and the cultural controversies along the way. Can Elliott Hill's reset bring the brand back? Let us know in the comments!
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