Why the NFL is betting big on flag football

The NFL is the king of American sports. It also has a brain-injury problem. The league hasn’t directly said CTE is why it’s investing in flag football. But as flag football heads to the 2028 Olympics, and women’s sports becomes a booming business, football’s safer sibling suddenly looks very profitable. Now the NFL, and former stars like Tom Brady, Peyton Manning, and Larry Fitzgerald, want in. How did this game get so big? We hear it from one of the women who spent decades building the game. Listen on Today, Explained, wherever you get your podcasts. Subscribe to our channel and turn on notifications (🔔) so you don't miss any videos: http://goo.gl/0bsAjO Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on TikTok: http://tiktok.com/@voxdotcom Check out our articles: https://www.vox.com/ Listen to our podcasts: https://www.vox.com/podcasts