The One Piece That Almost Killed LEGO
SpitBrix
Jul 5, 2025 17:03
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LEGO nearly went bankrupt in the 2000s—and the reason why is more surprising than you think.
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LEGO’s success in the late '70s and '80s set the stage for a dramatic rise—but also a near-total collapse. This video dives into LEGO’s darkest era, from financial freefall to baffling product flops like Galidor and Znap. This video also highlights how a few bold decisions helped rescue the brand. You’ll see how Star Wars, Bionicle and even adult collectors helped bring LEGO back from the brink of bankruptcy.
This is part 2 of my documentary on LEGO’s history. Watch part 1 here: https://youtu.be/WdDs_V9k8Kw
Videos mentioned:
➝ The Evolution of LEGO Light Bricks https://youtu.be/IZrbDOYdClY
➝ LEGO But It Talks... https://youtu.be/Yh4B0QCuSBs
Watch More LEGO Videos:
➝ LEGO Sets With Too Many Minifigures: https://youtu.be/0-MQEvomCYU
➝ 0 IQ LEGO Sets - https://youtu.be/LVfbHzKyvdE
➝ 10 Hidden Secrets in LEGO Sets - https://youtu.be/88wmTsMfZSk
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