SciShow is clickbait...on purpose? - Caitlin Hofmeister
Sally Le Page
Aug 3, 2017 17:47
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Chapters
I interview Caitlin Hofmeister, senior producer for SciShow about what a senior producer does, how being in front of the camera has helped her producing and how Patreon has influenced their channels. This video is sponsored by Squarespace, use http://squarespace.com/sallylepage to get 10% off your first purchase.
Podcast form: https://sally-lepage.squarespace.com/sofascience/sofascience/sofa-science-with-caitlin-hofmeister-scishow
Questions and timecodes:
Caitlin Hofmeister:
YouTube: https://www.youtube.com/scishow
Twitter: https://twitter.com/snarkyfern
Facebook: https://www.facebook.com/SciShow
Instagram: https://www.instagram.com/caitfernhof
Me:
YouTube: http://youtube.com/shedscience
Twitter: http://twitter.com/sallylepage
Facebook: http://facebook.com/shedscience
Instagram: http://instagram.com/sallylepage
Snapchat: sally.lepage
Website: http://sallylepage.co.uk
Patreon: http://patreon.com/sallylepage
A note on sponsorships v. advertisements:
Before I started doing brand deals on YouTube, I thought sponsorships and ads were somewhat interchangeable, but it turns out that the two are very different in legal terms. Both involve a brand giving you money for a video, but with a sponsorship, the brand has no editorial control over the content of the video, other than the "thanks to [X] company bit". For an ad, on the other hand, the company has editorial control, which means they get to control what I say in the rest of the video. All ads must be disclosed in either the title or thumbnail of the video, and in any tweets/posts etc. linking to the video, giving you the viewer the choice whether or not to click on it before watching. In a sponsorship however, the disclaimer simply needs to be made clear during the video. I hope this clears things up for people, and I hope to do a lot more sponsored videos in the future, as they provide me with a lot more revenue than AdSense, whilst providing you with the same videos from me you're used to.
Science & Technology
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