Culture-driven approach to innovation | AI Now Summit 2026

The CEO and owner of the Visma-Lease a Bike professional cycling team explains how a culture-driven approach and innovative technology transformed a struggling team into a world-class powerhouse. Highlights: * Overcoming rock bottom and a lack of trust after losing a major sponsor in 2013. * Redefining team culture collectively to improve communication, involvement, and professional standards. * Utilizing "dreaming with a deadline" to secure podium finishes and multiple Grand Tour victories. * Implementing AI-driven nutrition coaching and live data analysis to optimize rider performance. * Establishing a "yellow jersey organization" where every staff member and partner operates at the highest level. #Cycling #VismaLeaseABike #Innovation #TeamCulture #AI #TourDeFrance #SportsManagement Subscribe: ‪ ⁨ @MistralAIOfficial Follow on X: https://x.com/MistralAI Follow on LinkedIn: / mistralai