The NFL sponsorship that backfired

Abby Cox, Matt Gray and Iszi Lawrence discuss a question about a technology turnabout. LATERAL is a weekly podcast about interesting questions and even more interesting answers, hosted by Tom Scott. For business enquiries, contestant appearances or question submissions, visit https://www.lateralcast.com 🟦 FULL EPISODE: https://www.lateralcast.com/episodes/179 📖 BOOK OUT NOW!: https://www.lateralcast.com/book 🟧 JOIN THE 'PRODUCER'S CLUB' for ad-free shows, exclusive podcast, bonus questions and more: https://www.lateralcast.com/club GUESTS: Abby Cox: @AbbyCox, https://www.instagram.com/iamabbycox/ Matt Gray: @MattGrayYES, https://bsky.app/profile/mattgrayy.es Iszi Lawrence: @iszitube, https://bsky.app/profile/iszi.com HOST: Tom Scott. QUESTION PRODUCER: David Bodycombe. EDITED BY: Julie Hassett at The Podcast Studios, Dublin. GRAPHICS: Chris Hanel at Support Class. Assistant: Dillon Pentz. MUSIC: Karl-Ola Kjellholm ('Private Detective'/'Agrumes', courtesy of epidemicsound.com). FORMAT: Pad 26 Limited/Labyrinth Games Ltd. EXECUTIVE PRODUCERS: David Bodycombe and Tom Scott. © Pad 26 Limited (https://www.pad26.com) / Labyrinth Games Ltd. 2026.