Jony Ive Shows The Real Process Behind the Ferrari Luce
Cleo Abram
May 25, 2026 20:11
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The first all electric Ferrari, the Ferrari Luce, isn't what you think... (feat. Apple legend Jony Ive and Ferrari Chief Designer Flavio Manzoni)
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You’re about to see the first ever all electric Ferrari. A car Ferrari said they’d never make, that will probably be the most controversial car they’ve ever made. Above all, it will definitely be a massive risk – new tech and new design that will impact all of us, whether or not we ever drive a Ferrari.
I’m at a secret track in Italy to get a first look before it launches. And talk to the two people most responsible for it:
Apple legend Jony Ive who showed me the crazy details inside this car. And Ferrari Chief Designer Flavio Manzoni
who told me the real reason they made it, and why it matters – for Ferrari, electric cars, and you and me.
Welcome to HUGE* Conversations.
This HUGE* Conversation was recorded on April 29, 2026 in Balocco, Italy.
Chapters:
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Bio:
Cleo Abram is an Emmy-nominated independent video journalist. On her show, HUGE* If True, Cleo explores complex technology topics with rigor and optimism, helping her audience understand the world around them and see positive futures they can help build. Before going independent, Cleo was a video producer for Vox. She wrote and directed the Coding and Diamonds episodes of Vox’s Netflix show, Explained. She produced videos for Vox’s popular YouTube channel, was the host and senior producer of Vox’s first ever daily show, Answered, and was co-host and producer of Vox’s YouTube Originals show, Glad You Asked.
Additional reading and watching (Nicole or Justin?)
Great multi-decade study on Ferrary by Worldly Partners: https://worldlypartners.com/wp-content/uploads/2026/04/Ferrari.pdf
Awesome deep dive into Ferrari history by the Acquired pod: https://www.acquired.fm/episodes/ferrari
More on Ferrari economics by the Wall Street Journal: https://www.wsj.com/articles/the-wild-economics-behind-ferraris-domination-of-the-luxury-car-market-8427dff0
Origin story of the Ferrari Luce: https://www.youtube.com/watch?v=1s2WW-99GtI&t=11s
Design details of the Ferrari Luce: https://www.youtube.com/watch?v=BhVjIw9cv_4&t=37s
How Ferrari built the Luce: https://www.youtube.com/watch?v=c_67jy3OqqQ&t=84s
Deep dive into the process behind the Ferrari Luce by Jordon Golson: https://www.prndlcars.com/p/what-they-copied-ferrari-luce-jony-ive
More on the interior by Jony Ive with Jordon Golson: https://www.youtube.com/watch?v=6Wv1btxCjVE
Vox: https://www.vox.com/authors/cleo-abram
IMDb: https://www.imdb.com/name/nm10108242/
Gear I use:
Camera: Sony A7SIII
Lens: Sony 16–35 mm F2.8 GM
Audio: Sennheiser SK AVX and Zoom H4N Pro
Music: Musicbed, Tom Fox
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—
Hey, welcome to the joke down low!
What did the electric car do with all its old batteries?
Gave ’em away, free of charge.
Find a way to use “charge” in a comment to let me know you’re a real one who made it to the end of the description :)
Science & Technology
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#Luce
#Luche
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