Lesson 6: Generating Audio with AI | Willonius Hatcher

In early 2024, AI storyteller Willonious Hatcher (aka “King” Willonius) turned to AI for help in crafting a song. With a few well-placed prompts, he generated BBL Drizzy, a viral hit that took the internet by storm. But success didn’t come from AI alone. King Willonius understood how to shape the process — defining the song’s purpose, refining its sound, perfecting the lyrics, and iterating until he had the ideal track. Hatcher explains that the same principles apply to any AI-generated audio. In this video lesson, he shares how to collaborate with AI to produce professional, high-quality sound. © Freethink Media Inc., All Rights Reserved. ---------------------------------------------------------------------------------- Go Deeper with Big Think: ►Become a Big Think Youtube Member Get exclusive classes and early, ad-free access to new releases without leaving Youtube. https://www.youtube.com/@bigthink/membership/ ►Become a Big Think Web Member Get the entire Big Think Class library, premium print issues, live events, and more. https://bigthink.com/membership/ ►Subscribe to Big Think on Substack Get all of your favorite Big Think content delivered to your inbox. https://bigthinkmedia.substack.com/subscribe/ ►Listen to Big Think Interviews on Spotify Insights from the world's biggest thinkers, now as a podcast https://open.spotify.com/show/7KRYoRD1NdF2aoQcBMyPlb ---------------------------------------------------------------------------------- About Willonius Hatcher: Willonius “King Willonius” Hatcher is a modern Renaissance man whose work at the intersection of comedy, technology, and cultural storytelling has positioned him as one of the most exciting creators of our time. Recognized as one of TIME’s 100 Most Influential People in AI, he has become a trailblazer, seamlessly blending humor with cutting-edge technology to redefine what it means to entertain, inspire, and innovate. Hatcher’s rise to prominence began with his viral hit “BBL DRIZZY,” a hilarious AI-generated song that captivated millions and showcased his unique ability to merge pop culture with groundbreaking AI tools. His critically acclaimed comedy album UNSerious, produced by Grammy Award-winner Om’Mas Keith, solidified his reputation as a masterful creator who can fuse sharp wit with soulful melodies. With standout tracks like “BBL DRIZZY,” “Black Jobs,” and “Hawk Tuah,” the album serves as both a comedic and cultural statement, pushing the boundaries of what comedy and music can achieve together.